Monday, January 30, 2023

Jotashield Flex

     The last paint product I launched was Jotashield Flex, my last paint formulation before I moved to marketing. I launched in the Asian countries I was responsible of although personally I wouldn't have launched it in tropical environment but due to corporate pressure, I had to launch.
My product was featured in this Malaysian magazine

     Technically, this product is good with crack-bridging ability. It suffers though on dirt pick-up resistance especily in tropical climate. It may attract dirt more due to its lower Tg, the glass transition temperature of the binder which is a key component of the paint.

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